Producing marketing content for your personal brand.
Updated: Oct 25
How to get the photos and videos that fit your particular goals and brand.
Types of content for your personal brand.
Personal brand photography.
Photography has its own place in marketing, it is the fastest way to communicate, conveying a message in a blink of an eye.
It has a place on an "about me" section, a book cover, an article...
As such, it is so important that even videos benefit of a good thumbnail (still image) to attract people to press play.
Personal brand professional videography.
Once you have your audience attention, video is the next step down the funnel where you get a chance to explain how you are, what you do and how you can help.
When it comes to video a minimum standard of sound quality is essential, viewers can forgive low image quality and an uninteresting environment if the content is engaging and sound is decent, but almost no one will suffer a video with bad audio.
The visuals should reflect the ethos of your personal brand, production quality and cinematography are to match your brand image.
Better to keep it short and easy to film than stretching the resources at the expense of quality because it will reflect.
When in doubt, keeping it simple always works.
Copywriting.
All the text writing like website content, articles...
It is the last stage of the funnel for those who are looking for detailed information and fine print, with a high level of commitment. At this point it is make or break and copywriting is essential to keep people on your side or be gone.